Freeware Virus Protection

Addressing the security needs of Africa

Access to the Internet is a rapidly growing commodity and as connectivity continues to improve on the continent, greater numbers of users in Africa are joining the cyberworld.

In fact, according to the latest statistics from Internet World Stats, almost 120 million users in Africa have Internet access, representing more than 2500% usage growth over the last decade.  This number continues to rise.

While improved access to the Internet represents huge economic potential for Africa, it also means that users on the continent are becoming increasingly vulnerable to security threats such as viruses, hackers and malicious spam.

Across the globe cybercrime has become something of an epidemic, and with Africa now joining the online revolution attacks are becoming progressively targeted towards users in this region.

Unprotected users are attractive targets when using internet banking, as hackers can easily steal login information and access accounts without authorisation.

Personal information needs to be safeguarded and spam emails that are phishing for information or contain malicious links need to be blocked to prevent theft of identity and money. Because users in this market may not be aware of the nature of the threats they face, the security solution they use needs to be advanced enough to block these threats before they reach the user.

When it comes to protecting themselves against the threats of cybercrime, one of the biggest challenges faced in the African market is affordability.

IT budgets are historically tight around the world, but in emerging economies such as Africa cash flow can be a problem and users may not necessarily be able to afford a high end branded security solution. The need for affordable protection, in combination with a lack of education around security solutions – why they are necessary and what functionality they should deliver – often leads users to download free anti-virus solutions.

However, these freeware solutions more often than not fail to deliver the right protection, or the right level of protection and seldomly provide updated virus definitions and downloads.   The result is that they do not stop the spread of malware and leave users who think they are protected, vulnerable to attack. Users in Africa need an affordable solution that delivers the functionality of higher end products.

A second challenge in the market is that freeware downloads offer no guarantees on functionality and do not provide support.  So if problems occur their users have nowhere to turn for advice. Africa’s users need a reliable solution, which offers the protection they need, along with support for the products so that in the event of something going wrong, they are able to more effectively deal with the problems arising.

AVG AntiVirus Free 10.0.1390a3758 | Best Freeware Blog

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Please note that any previous version of AVG Free will be un-installed automatically during the installation of the new AVG Free.

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