Siempre lacio

Por Malu Pandolfo

Mucho rulo, mucho volumen, mucho frizz... Los números hablan. "El 57% de las argentinas tiene el pelo ondulado o con rulos, y el 56% dice tener el pelo rebelde, con mucho volumen, difícil de peinar y con mucho frizz", según un estudio de L'Oréal Paris. Lejos de la polémica generada por los alisados a base de formol en concentraciones no aprobadas hay varios sistemas de alisados compatibles con la salud, para los distintos tipos de pelo. Y hay ciertos aspectos para tener en cuenta antes y después de someterse a un alisado.

Formol. El alisado no puede tener formol en volúmenes nocivos para el cuerpo humano. "El formol proviene de los alcoholes que no se encuentran naturalmente en el cuerpo en cantidades elevadas; por ende sólo debe aplicarse en la cantidad justa", advierte Javier Luna. En todos los casos, además de evitar los alisados a base de formol acudir a salones reconocidos y a profesionales idóneos para una mayor seguridad.

Eficacia. Dentro de la amplia variedad de alisados que existen, los más eficaces son los que producen una mayor rotura de los puentes de unión fuerte de la estructura del pelo. Por eso, a mayor potencia de alisado mayores cuidados. En esos casos la frecuencia no debe ser mayor a dos procedimientos por año.

Atención. Después de un alisado hay que esperar tres días para lavarse el pelo, ponerse un clip o atarlo porque continúa en proceso de estiramiento. Las bandas o clips pueden causar marcas permanentes en el pelo si se usan dentro de las primeras 72 horas.

Intensidad. Para acertar con la intensidad del alisado se evalúan el grosor del pelo y su estado y largo. Se puede alisar sólo el flequillo, las patillas o la mitad de la cabeza. Al pelo muy erizado se le puede bajar el frizz dejando un suave ondulado.

Menos frizz. Para bajar el frizz del pelo usar productos de brillo y antihumedad. Para descargar la estática, aplicar un producto final después del brushing o la planchita.

Color. Si el pelo tiene algún tratamiento de color se aconseja hacer una prueba previa al alisado. Si está recientemente teñido, esperar de ocho a diez días para aplicar el alisado. Si la tintura va a ser posterior, aguardar de siete a catorce días para realizar cualquier coloración.

Cuidados necesarios. Se aconseja devolver al pelo el film hidrolipídico o manto formado por agua y sebo, para favorecer la absorción de agua a la estructura de la fibra capilar. Para eso se recomienda usar productos formulados con aminoácidos y con miel orgánica, por ejemplo. Como cualquier pelo sometido a químicos, el pelo alisado requiere baños de crema posteriores. Adoptar champús con pH neutro sin sal y baño de silicona. Cada treinta a cuarenta días un baño de queratina -que es una niebla de fitoqueratina- se coloca en el pelo seco antes de finalizar el peinado.

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Companies and Their Brands: L-Z

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The anatomy of buzz revisited, real-life lessons in word-of-mouth marketing

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Encyclopedia of hair, a cultural history

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Qualitative research, good decision making through understanding people, cultures and markets

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Women's Health

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